Through our collaboration with Sakura Spa, we addressed the challenges of the pandemic by developing a user-friendly website, a captivating brand video, and an effective SEO advertising strategy, resulting in an 80% increase in clientele and a 200% boost in revenue, ultimately improving their overall user experience.
The Kickoff: Understanding the Brand and Business Goals
During a remote workshop with the owner of Sakura Spa, I developed a strategy to increase profit by exploring brand attributes and identifying the target audience. We decided to create a website and a brand video to showcase the personality of the spa and build trust with potential clients.
Research: Competitive Analysis, User Personas, Customer Journey Mapping
Through a competitive analysis of similar businesses within a 20-mile radius, I identified opportunities for Sakura Spa to raise prices while remaining competitive, focus on skincare facials to increase profit, and prioritize one-on-one services due to COVID-19.
Additionally, I developed user personas and mapped their journey on the new website to gain a better understanding of our users and their interactions with the spa.