© Ben Design Portfolio
In collaboration with the pharmaceutical client's leadership team and our agency's designers and software engineers, we developed... a secure, efficient content management system tailored to their needs.
This case study explores the process and early stages of this digital product.
01 Empathize
Assess the issues by deeply understanding the business problem, your target users and their needs through activities like market and UX research, and synthesizing gathered insights to inform your design approach.
02 Define
Define the problems, goals, and boundaries based on what was learned about our users, refining the focus and aligning on design scope, deliverables, and timelines.
03 Ideation
In the ideate stage, brainstorm ideas, challenge assumptions, and craft solutions, producing design artifacts such as wireframes or mockups to visualize concepts.
04 Design
Produce designs into tangible mockups and prototypes, emphasizing the connection of design flows and how they address user needs.
05 Test & Refine
Iteratively test and refine designs based on user feedback to ensure continuous improvement and refinement throughout the design process.
Identifying Business Challenges, Product Goals, and Users
We created profiles for various users, including patients, admins, pharmacists, and practitioners.
This ensured our user dashboard addressed the unique needs of each role, resulting in a tailored and user-friendly solution.
Identifying key touchpoints and interactions within the system for onboarding, location management, and patient payment.
We began by segmenting the stages of admin onboarding
Our mid fidelity screens of the content management system
A cohesive design system ensured consistency in color palette, typography, buttons, and input fields, resulting in a visually appealing user interface.
During this design sprint, I collaborated with the design and engineering teams to accelerate design delivery by 15% ahead of schedule.
This project provided me with valuable insights into effectively managing and coordinating with PMs, software engineers, and designers.
