Connecting patients and their beauty supplies

In collaboration with the pharmaceutical client's leadership team and our agency's designers and software engineers, we developed a secure, efficient content management system tailored to their needs.

This case study explores the process and early stages of this digital product.

INDUSTRY: healthCare
ROLE: Product DESIGNER

WORKSHOP PHASE

Identifying Business Challenges, Product Goals, and Users

USER PERSONAS

We created profiles for various users, including patients, admins, pharmacists, and practitioners.

This ensured our user dashboard addressed the unique needs of each role, resulting in a tailored and user-friendly solution.

USER FLOWS

Identifying key touchpoints and interactions within the system for onboarding, location management, and patient payment.

ONBOARDING FLOW

We began by segmenting the stages of admin onboarding

MID FIDELITY SHOTS

Our mid fidelity screens of the content management system

DESIGN SYSTEMS

A cohesive design system ensured consistency in color palette, typography, buttons, and input fields, resulting in a visually appealing user interface.

IMPACT

During this design sprint, I collaborated with the design and engineering teams to accelerate design delivery by 15% ahead of schedule.

REVIEW

This project provided me with valuable insights into effectively managing and coordinating with PMs, software engineers, and designers.