The project aims to improve the customer-facing app of Spot On, a business management system for ordering from participating restaurants. The redesign focuses on enhancing the user experience for customers who order from coffee shops by conducting interviews, usability testing, and analyzing online feedback.
Identifying Pain Points & Usability Testing
After identifying user-reported difficulties with Spot On's app layout, features, and ordering process, we conducted usability testing with four participants on Apple and Android devices, who were tasked with exploring a business, adding items to the bag, and completing the checkout process.
To enhance the user experience of the Spot On app, I conducted a content audit and streamlined the user flow by simplifying the process of discovering a business, adding items to a cart, and completing an order.
Through analyzing checkout processes and comparing with similar products like Uber Eats, Square, and Doordash, we aimed to reduce steps and improve navigation, resulting in a new user flow from the home screen to the confirmation page.